Pres. Obama Cautions CEO's "Excess is Out of Fashion" : The Time is Right for "LAGOM" , A Life Style of Moderation for Post-Recession America

This recession hasn't finished teaching uof Fashion" : The Time is Right for "LAGOM" , A Life Style of Moders that the 30 year American idol of Darwinian-capitalist pursuit of riches, where a neighbor in difficulty automatically becomes a "loser" to be put out of mind and forgotten, just doesn't cut it when "we" are in danger of becoming one of "them". President Obama's recent caution to corporate CEO's that "excess is out of fashion" underlines America's need for a less showy of living and a more realistic way we value ourselves. Suggested here is a new valuation scale and life style incorporating the Swedish concept of "LAGOM" , which translates to living in moderation, suitability and balance.

"Lagom" is similar to the Middle Path in Eastern philosophy, and to Aristotle's "golden mean" of moderation in Western philosophy. "Lagom" places value on "just enough" as contrasted to "more is better". "Lagom" values quality over quantity, and favors "sustainable" to the hoarding extremes of consumerism. "Lagom" is modesty and avoiding extremes...to value "just enough" as contrasted to "more is better".

This recession is marked by the frightening prospect of overnight crash from 'plush to bust' that can reach all levels, just ask Bernie Madoff's "clients". But even in better times, most of us have felt the anxiety of not meeting material standards (not having a flat screen tv, not having the most computer memory, and no backyard pool, etc.),]and of being second (the "loser") when we are safe, clean, not hungry and comfortable. Many of us intuited this anxiety didn't make sense or certainly was some kind of monkey best to be gotten off our backs, but who had the time to contemplate when we were so driven to materially excel and garner more than our neighbor in the race to see who next would be the winner, or loser, i.e., the 'rat race'. The rat race to be king of the hill, or certainly not the loser, applies especially to our current form of economic capitalism which has led the recession, to bubbles abd busts in the past, all from a national pusuit of gross accumulation of wealth at all costs - by cheatng corruption, market manipulation, and more ugliness.

The lesson of this recession is that wild frontier, free-market capitalism (theoretically self-regulated, but really NOT!) ala Ayn Rand is just a dream, and worse, a dangerous nightmare of false theater with false fronts, and actors in false face, where "dollars are the ultimate". Time after time all of these falsities come tumbling down killing the fortunes and hopes of too many people, families, countries. However, America can make something good from the current recession by moving to a higher level of maturity - adopting a life style of "LAGOM".

Cultural happiness can be summarized by the following observation about purely economic success (which seems to be the current way America values itself):

"For all its prominence, GDP is only one yardstick of economic performance and it is no guide to social progress. It simply indicates the market value of all goods and services produced in an economy. It takes no account of how income is shared out, or of how it is generated. Few would celebrate a boom in costly divorce cases – but it would be great for GDP."

America can benefit from a new way of living and valuing life, than by valuing soley material accumulations.

So, let's try "Lagom". This does not mean the end of capitalism, just the form we have allowed to become grossly unregulated, out of control and socially irresponsible. Let's have "Lagom" meals; "Lagomish" houses, cars, and apply "Lagom" generally to our lives.